Alex SmithThe award recognizes the Jaxons’ work building a category-defining children’s nutrition brand on a mission to end the food allergy epidemic
ATLANTA, GA / ZM NEWSWIRE / June 25, 2026 / Mission MightyMe co-founders Catherine and J.J. Jaxon are recipients of the Parents 2026 Next Gen Awards, which honor 20 leaders making a positive impact on families and children, uplifting their communities, and championing the next generation.
The husband and wife team and parents of three were honored for their work building a children’s food brand on a mission to end the food allergy epidemic with delicious, science-backed snacks that make it simple to include peanuts and tree nuts in children’s diets early and often, as pediatricians now recommend.
“We’re honored to be recognized by Parents alongside so many inspiring innovators,” said Catherine Jaxon. “When we founded Mission MightyMe, we saw an opportunity to translate groundbreaking scientific research into products that could improve children’s lives at scale. This recognition reinforces our belief that businesses can be a force for good when they solve real problems for families.”
The company’s mission is deeply personal: the Jaxons’ oldest child developed severe nut allergies after they followed the old and since rescinded guidance to avoid nuts in infancy. Determined to help other families avoid the same outcome, they partnered with world-renowned pediatric allergist Dr. Gideon Lack, whose groundbreaking research changed feeding guidelines globally to encourage early introduction and regular consumption of allergenic foods, rather than avoidance. The shift has already led to a 43% decrease in new peanut allergies, according to one study.
“Mission MightyMe was created to turn one of the most important advances in children’s health into simple, accessible, and delicious solutions for families,” said J.J. Jaxon. “We’re honored by this recognition from Parents and more motivated than ever to help build a future where fewer children develop food allergies and more families can thrive.”
Mission MightyMe products are now available in 3,700 brick-and-mortar retail locations across all 50 states, including Walmart, Target, Sprouts Farmers Market, H-E-B, Wegmans, Raley’s and more. Mission MightyMe is also available online at missionmightyme.com, Thrive Market, and Amazon, as well as internationally in more than 180 countries through distribution partner iHerb.com.
The brand’s signature Nutty Puffs are the first-ever pediatrician-developed nut butter puffs made with peanuts and multiple tree nuts in quantities that match the research, dissolve quickly for babies, and taste delicious for big kids, too. Loved by parents as a nutritious and functional alternative to traditional baby puffs and kids’ snacks, Nutty Puffs come in four flavors that are all more than 50% nuts plus ancient grain sorghum: Organic Peanut Butter, Organic Peanut Butter Strawberry, Organic Peanut Butter Banana and Mixed Nut Butter (with 5 nuts: peanuts, almonds, cashews, walnuts, and hazelnuts).
Earlier this year, the brand expanded its product line with the first-ever trail mix for toddlers and up. Nutty Trail Mix combines Mission MightyMe’s original Nutty Puffs with freeze-dried fruit and organic yogurt melts, making it easy and enjoyable to keep nuts in the rotation consistently. The toddler-friendly twist on a classic snack is available at more than 1,300 Target stores and missionmightyme.com.
This latest recognition adds to a growing list of honors for Mission MightyMe and its founders. In 2026, co-founder Dr. Gideon Lack was named to the TIME100 Health List, recognizing the world’s most influential leaders in health, while co-founder Catherine Mitchell Jaxon was named to the Inc. 500 Female Founders List. Mission MightyMe has also earned industry recognition for its products, including Good Housekeeping’s Best Kid & Baby Snack Award in 2025 and 2026, Baby Innovation Awards for Organic Baby Food Product of the Year in 2025 and Snack Food Product of the Year in 2026, 2024 and 2023, as well as a Fast Company World Changing Ideas finalist in 2021 and the Food Navigator Trailblazer Award in 2020. In addition, all Mission MightyMe products have received the Clean Label Project Purity Award, which recognizes products that undergo rigorous testing for more than 200 contaminants, including heavy metals, pesticides, chemicals, and plasticizers.
Additional Parents Next Gen winners include the co-host of The 3rd Hour of Today, Dylan Dreyer; the Chief Marketing Officer and Chief Parent Officer of Bark Technologies, Titania Jordan; the founders of Big Little Feelings, Kristin Gallant and Deena Margolin; pediatric ER doctor and content creator, Dr. Meghan Martin (aka @dr.beachgem10); actress and director Soleil Moon Freye, and more. To learn more about the Parents Next Gen Awards and see the full list of this year’s winners, visit here.
About Mission MightyMe
Mission MightyMe is the children’s food brand on a mission to end the food allergy epidemic with science-backed snacks that make it simple to follow the latest pediatric recommendations for early and regular nut consumption to prevent future allergies. The company was founded by parents and social impact entrepreneurs Catherine and J.J. Jaxon, Todd Slotkin and world-renowned pediatrician Dr. Gideon Lack, whose groundbreaking research, The Learning Early About Peanut Allergy Study (LEAP), found that most peanut allergies can be prevented by regularly consuming peanut foods, starting in infancy-a discovery that transformed feeding guidelines around the world accordingly. The Atlanta-based, mission-driven brand gives back by supporting food allergy prevention research and education. For more information, visit missionmightyme.com.
Contact Info:
Jess Pope
Media Relations
(713) 689-4991
jessica@missionmightyme.com
www.missionmightyme.com
SOURCE: Mission MightyMe
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