LOMA Agency Celebrates 10 Years: A Decade of Transforming B2B Events into Strategic Business Drivers

TORONTO–(Zeest Media)–LOMA Agency, a Canadian experiential event management agency, marked its 10-year anniversary on June 4, 2026 in Toronto, with an exclusive celebration bringing together clients, partners, collaborators, family and friends who have helped shape the agency’s first decade.

Founded in 2016 by Loren Maisels,CMP, LOMA has spent the past decade partnering with North American organizations to design and deliver strategic creative event experiences across in-person, virtual and hybrid formats. The agency’s work spans conferences, corporate retreats, awards galas, sales kickoffs, fundraising events, employee experiences and large-scale industry gatherings for clients including Achievers, Automation Anywhere, Great Place To Work®, Loopio, Children’s Mental Health Ontario, Lifemark Health Group, Holder Construction, The Canadian Nurses Foundation, Coconut Software and many others.

“Ten years ago, LOMA was founded on a simple belief. Events are never just a series of logistics. They are opportunities to build trust, strengthen relationships, align teams and move businesses forward,” said Loren Maisels, Founder and President, LOMA Agency. “What has made this decade so meaningful is the trust our clients have placed in us to bring some of their most important moments to life. I’m incredibly proud of our team, as well as the clients and partners who shaped the last ten years, and even more excited for what we will build together next.”

Events as a Business Driver In A Digital World

LOMA’s 10-year milestone comes at a time when organizations are placing renewed value on face-to-face connection. As companies balance digital engagement, hybrid work, AI adoption and changing audience expectations, the role of live experiences has become more important and more complex.

For LOMA, that shift reflects what the agency has believed from the beginning: successful events require both creativity and strategy. The strongest experiences are not just seamlessly produced. They are designed to support business outcomes, strengthen relationships and create moments people remember long after the event ends.

A Decade Built on Trust

LOMA’s growth has been shaped by long-standing client relationships and a reputation for becoming an extension of its clients’ teams. The agency’s approach combines creative strategy, detailed project management, thoughtful guest experience, vendor and venue relationships, speaker and talent coordination, registration, gifting, food and beverage design, and post-event analysis.

That end-to-end approach has become increasingly important as corporate events have evolved from standalone brand moments into vital tools for business growth, employee engagement, customer connection and community building.

“LOMA made our conference one of the highest rated events of my tenure at Great Place to Work,” said Lizelle Festejo, Senior Director, Brand & Experience, Great Place To Work®. “From day one, Loren and her team provided thoughtful recommendations to enhance our attendees’ experience and build relationships with our clients.”

“From developing a cohesive strategy, to remaining agile as your needs evolve, the LOMA team will deliver from start to finish,” said Zak Hemraj, CEO and Co-founder, Loopio. “If you’re looking to set yourself apart from your competition, create a remarkable experience for your guests, and show the best version of your company to the world, the LOMA team will make it happen.”

To learn more about LOMA Agency and its client work, visit lomaagency.com. Follow the conversation at #LOMATurns10 on LinkedIn and Instagram.

About LOMA Agency

LOMA Agency is a Toronto-based experiential event management agency specializing in strategic creative experiences for clients across HR, technology, healthcare, non-profit and professional services. With a collaborative approach and a commitment to putting client goals first, LOMA designs and executes unique event experiences, from executive summits to global conferences, that connect people and move business forward. Founded in 2016 and headquartered in Toronto, Ontario, LOMA operates across North America and beyond. Learn more at lomaagency.com.